If you are the parent of a young girl, this post is for you.

Today I got an email from Fat Brain Toys – love them – informing me that “the hottest toy this spring is in”! Well my goodness. Far be it from me to miss out on the hottest toy this spring! Plus, if Fat Brain thinks it’s good, well it must be good.

Being the true consumer that I am, I clicked right through to find this: GoldieBlox and the Spinning Machine. From the picture, it’s hard to immediately figure out exactly what’s going on…some sort of pink dolphin in a tutu…ribbon spinning around a board…huh?
The second thing that caught my attention was the price: 30 smackers! Geez. I still didn’t know what GoldieBlox was, but I was feeling pretty certain it wasn’t worth $30.

Immediately, I’m on Amazon searching for “the hottest toy this spring” to see if there are reviews and, of course, to do a price comparison. (Because while I do love Fat Brain Toys, let’s just say that they aren’t always the cheapest store on the online block.) My Amazon findings: It’s the same price and there are no reviews because the product isn’t even quite available yet – due to be launched on April 28 – but conveniently available for pre-order.

Then, I watch this video where GoldieBlox founder Debbie, who is clearly beautiful and smart, tells me about her new toy company. Immediately, I’m hooked. I don’t know if I’ll buy Debbie’s new product yet because it seems it Elena may still be a little young for it – but I love the idea and I hope that she succeeds. Go Debbie and go GoldieBlox!